Requirements

The Bachelor of Science in marketing requires 33 credits in marketing, management, and communication courses, in addition to 30 credits of business core classes.

More than half the student’s total coursework toward graduation is in business.

The Marketing Minor requires 24 credits.

Course Listings
The following courses are required for the Marketing Major:

Business Core & Program Requirements (30 hrs)
AC 203 Accounting I
AC 213 Accounting II
BA 3113 Business Internship
BA 343 International Business
FIN 303 Managerial Finance
LAW 203 Business Law I
MGT 353 Designing Operations
MGT 363 Organizational Behavior
MGT 453 Strategic Management
MK 303 Marketing

Marketing Major (33 hrs)
BA 403 Business and Public Policy
ENT 303 Entrepreneurial Leadership
MK 313 Retail Management
MK 323 Integrated Marketing Communications
MK 363 Buyer Behavior
MK 423 Personal Selling
MK 463 Marketing Research
Electives (6hrs Select any two BA, COM, ENT, MGT, MK 300/400 level)
Business Electives (6 hrs AC, BA, ENT, FIN, LAW, MGT, MK 300/400 level)

Additional Requirements (15 hrs)
BA 101 University Experience
BA 123 Business Concepts
BA 213 Advanced Spreadsheets for Business
BA 301 Professional Development and Strategies
COM 213 Business Communication
Free Electives (4 hrs)