MKT

The Program

The student who earns a minor in Marketing gives themselves the knowledge and skill set that employers are looking for

Classes in marketing cover topics like sales, advertising, retail management, merchandising, and brand and product management.

A minor in Marketing requires 24 credit hours that will teach the student how to better market themselves.


Course Requirements

BA 123 Business Concepts (3)
ECO 213 Microeconomics (3)
MK 203 Marketing (3)
MK 323 Integrated Marketing Communications (3)
MK 423 Personal Selling (3)
MK 473 Digital Advertising SEM/SEO (3)
Marketing electives (6) (*See approved list below)

*COM 301, COM 323, COM 343, COM 353, COM 363, COM 373, COM 383, COM 413, COM 433, COM 453, COM 483, HOS 303, HOS 322, MK 313, MK 343, MK 353, MK 433, MK 483, MK 493, MK 503, PSY 333, PSY 343, PSY 393, SM 393

Total Minor Program: 24 hrs.