The student who earns a minor in Marketing gives themselves the knowledge and skill set that employers are looking for.
Classes in marketing cover topics like sales, advertising, retail management, merchandising, and brand and product management.
A minor in Marketing requires 24 credit hours that will teach the student how to better market themselves.
The Course Requirements
BA 403 Business and Public Policy (3)
ENT 303 Entrepreneurial Leadership (3)
MK 323 Integrated Marketing Com. (3)
MK 363 Buyer Behavior (3)
MK 423 Personal Selling (3)
MK 433 Marketing Management (3)
Marketing electives (6)
Total Minor Program: 24 hrs.