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Combine your creativity and communication skills with a degree in marketing

Marketing is perfect for those who want to combine their creativity and analytical skills for a successful career. This exciting, versatile profession lets you take on the challenge of discovering what consumers want and how best to communicate the information to them. The Bachelor of Science in Business Administration - Marketing Major prepares you for a role as an integral part of businesses and organizations. 

You also have an option to earn graduate credit toward an MBA or Master of Science in Business Analytics while working on this bachelor's degree. Through this combined degree program, you can finish both degrees in just four years and potentially save more than $8,000.

The Experience

As a student in this online, ACBSP-accredited marketing program, you will study communication, economics, statistics, accounting, management, marketing research and strategy to develop analytical and communication skills essential for a marketing career. You will gain a solid theoretical and practical understanding of marketing concepts.

The Result

As a graduate with an online Bachelor of Science in Marketing from Trine, you will be prepared to succeed in positions such as advertising executive, sales manager, marketing manager, retail manager and more. 

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Additional Information

The Bachelor of Science in Business Administration - Marketing degree requires 120 credit hours.

General Education - 39 credit hours

ENG 143 College Composition
   or ENG 133 Technical Communication
HUM 203 Humanities Elective 
SP 203 Effective Speaking
COM 213 Business Communication
ECO 213 Principles of Microeconomics
   or ECO 203 Survey of Economics
ECO 223 Principles of Macroeconomics
  or Social Science Elective - 3 credit hours
Humanities Elective - 3 credit hours
MA 113 College Algebra
MA 173 Essential Calculus
   or MA 163 Applied Math with Business Concepts
MA 253 Statistics
Science Elective - 3 credit hours
BA 213 Advance Spreadsheet for Business
PSY 113 Psychology

Business Core - 38 credit hours

AC 203 Accounting I
AC 213 Accounting II
BA 123 Business Concepts
BA 201 Professional Development and Strategies
BA 453 Global Strategic Management
FIN 303 Managerial Finance 
FIN 353 Personal Finance
LAW 203 Business Law and Ethics
MGT 353 Designing Operations
MGT 363 Organizational Behavior
MGT 373 Capsim Business Simulation
   or BA3113 Business Internship
MGT 483 Capstone
MK 203 Marketing
UE 111 Online Learning Orientation

Major in Marketing - 30 credit hours

MK 323 Integrated Marketing Communication
MK 363 Commerce and Consumer Behavior
MK 423 Professional Selling
MK 433 Marketing Strategy
MK 463 Marketing Research
Business electives (300-400 level) - 15 credit hours

Additional Program Requirements - 13 credit hours

BA 113 or Computer Literacy/Elective
General Electives - 10 credit hours

For a complete description of the above requirements, please go to the Course Catalog.

TrineOnline delivers the convenience and accessibility of an online degree program with classes starting every eight weeks. Our asynchronous classes mean there are no set class times, so you can login whenever is best for you. Learn more about the benefits of Trine’s online degree programs.
We offer an affordable education for active duty military students working on their undergraduate degree. Please see our Cost and Investment page for more information.
Information about tuition can be found at Cost and Investment.